Project Overview
In June 2023 the University Store on Fifth was set to undergo renovation and I was tasked with the job of designing the vinyl construction banners that will cover the windows during this renovation.
My Contributions
I had full creative control over this project. Being under a tight deadline was to my advantage in this situation. Art Direction + Research + Graphic Design.
The Research
Once the look and design of the vinyls was locked in I then went on to do some research and collect all of the data I'd need for the content within the blueprint. The vinyls don't necessarily tell a chronological history of the University of Pittsburgh, but it's more like an illustrative journey along the path of Pittsburgh highlighting known and unknown facts and figures about the university. The "Pitt Blueprint" design includes numbers of famous players who went on to become NFL Hall of Famers, important academic years to the university, architects of some of their most famous structures, and illustrative silhouettes of some of the university's famous structures. The design features key figures in medicine such as Dr. Thomas Starzl and Dr. Jonas Salk, 3rd Street, and Cherry Alley, the address to the university's first building. My mission was to make these vinyl banners thought-provoking, eye-catching, and full of knowledge to keep the viewer researching and reading long after they've viewed the banners walking down Fifth Avenue.
Results
The banners have caused quite a stir at the university and have put me "on the map" among my colleagues. This was a basic opportunity that has been optimized in the best way possible. As I type the renovation of the University Store on Fifth has not yet been completed and the banners still hang.
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